Hitting the
spot made
easy
ŁUKASZ
TARNOWSKI
I get creatives, brand managers, and business owners to do things the easy way rather than the hard way during the brand building journey.
Munich
Warsaw
Kansas City
Atlanta
CULTURALLY
RELEVANT
INSIGHTS COME
FIRST
12+ years of experience in leading diverse teams and projects in various locations and with a range of different set-ups.

Whatever works, works

Haute Couture solutions grounded in reliable
industry frameworks

Trend Analysis
Category Analysis
Cultural Analysis

· Brand Strategy
· Big idea 360°
· Brand Image Campaign

· E-Commerce Strategy
· On-/Off-line Activation
· Promo Plan

· Co-creation Workshop
· New Media Strategy
· Brand Ecosystem

A LONE WOLF
OR A TEAM
PLAYER?
- both

Each project has its own way of working. Clarity, inclusion, and flexibility are the core principles.

model scenarios

Starting point

Scenario 1
Known challenges,
objectives and goals
Scenario 2
Unknown challenges,
objectives and goals

Approach

Establish the
strategic direction
that ignites a
creative spark
Explore the market and
synthesize possible
scenarios to unveil
growth potential

Possible solutions

Creative Brief,
Messaging Matrix,
KPIs Definition
Co-Creation Workshop,
Custom Market
Intelligence Report
Scenario 1
Scenario 2

starting point:
Known challenges,
objectives & goals

approach:
Establish the strategic
direction that ignites a
creative spark

possible solutions:
Creative Brief,
Messaging Matrix,
KPIs Definition

starting point:
Unknown challenges,
objectives and goals

approach:
Explore the market and
synthesize possible
scenarios to unveil growth
potential

possible solutions:
Co-Creation Workshop,
Custom Market
Intelligence Report

ALWAYS ON
THE LOOKOUT
FOR FRESH
PERSPECTIVES

Experienced in working with dozens of big-name brands, yet still thirsty for something new, to shake the market up together.

Telco

Heyah

T-Mobile

Beauty

L’Oreal

coty

wella

Fmcg

Heineken

Danone

Royal Canin

Lay's

Retail

Ikea

Lidl

Kontakt-Simon

Maxfliz

Tech

3m

Lenovo

Synerise

Packhelp

Finance

Mbank

Mastercard

Nationale-Nederlanden

NGOs

Zwolnieni
z teorii

Launchcode

Pharma

Bayer

Ibuprom

tears
and joy

If the message resonates with the masses, then business effectiveness comes easily. And then there are industry awards.

Innovation
awards
Thinking Outside
Of The Box
1x Bronze in Experience
1x Bronze in Media
1x Bronze in Design
polish ad
club (ktr)
Creative
Ideas
2x Gold
2x Silver
7x Bronze
Effie
awards
Campaign
Results
1x Silver Long-Term Marketing Excellence
1x Gold in Finance
3x Silver in B2B
1x Silver in Finance
See
also

Pain
point

The only no-cap blog with hot takes on consumerism culture (for Polish readers, unless you use the translate button)

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